When Carrie was told her daughter, nicknamed L Bird, only had 12 weeks left to live in 2010 she never thought that would be the beginning of something; only the end. When looking for a way to capture and hold onto a part her daughter she stumbled across fingerprint jewelry. Rolling up her sleeves, and after watching a lot of youtube videos, she launched her own fingerprint jewelry company with the goal of selling enough to be able to give jewelry to other families facing the loss of a child. She never imagined the growth both the small business and non-profit would see over the next nine years, employing a collective 11 people, adding organizations like Children's Hospital of Michigan and Hospice of Michigan and adding other team members launching their own Elle Bird Jewelry businesses.
Carrie and her family relocated in 2019 which turned into transitioning into a new career and passing the torch to the next best person. Someone with the passion for and drive to grow both Elle Bird and My Little Firefly.
Little did she know that when a good friend in Michigan reached out to Carrie to have some jewelry made to honor her sweet boy that passed away from SIDS at 6 months old, that she would begin a journey of owning that same company one day. Jen is a mom of six that has been through a journey of loss. This is what gives her the passion and drive to continue running Elle Bird and My Little Firefly as if they were her very own brain child.The jewelry she received years ago so much comfort in a season of heavy grief as something tangible that she has with her always. She uses her experience to bring that same comfort to others.
She reached out to Carrie in late 2018 asking if Carrie would consider training her to open an Elle Bird business in West Lafayette, IN. After lots of conversations and prayer Carrie helped Jen launch her own business in spring 2019 neither one knowing what would happen a short year later when Jen bought and is now carrying the torch of both Elle Bird and Firefly.